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Lindzee Merrill Photography

Lindzee Merrill Photography

Brands, Education
/
December 23, 2021

2021 | Takeaways for Your Small Business

This blog is all about takeaways for your small business that i’ve learned in 2021. These items have significantly helped my amazing brands this year. Let’s level up your small business in 2022 with these three tips!


1. Reels\Tiktok- If you haven’t jumped on the newest forms of social media 2022 is your year!!! Use these free platforms to gain more clientele and following! Posts in your feed (IG & FB) are to keep + foster the customers you already have; reels and TikTok are specifically designed to be viewed and capture intrigue of a variety of new consumers! This is why I offer reels as an easy option for my brands (and it WORKS! Every time!)

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2. Variety of images makes for more usability!

Having JUST flat lays or JUST standing cute models is great! But when you are able to add a huge variety of the same item? This gives you a TON more to post and share! Alongside this, it also gives your followers and customers something different and intriguing. This is so important in today’s world where we scroll: without even knowing we’re doing it.

Getting people to stop and like and comment over cute images, is definitely what we all want!


3. Implement more of YOU.

The market for small businesses exploded in 2020; more people wanted to take the plunge and start new. They had a deep passion for something or saw a solution to an issue and dove in. With that being said- one thing I absolutely LOVE to see is the owner getting involved. Sharing their why- posting about themselves. This creates a connection that’s on a whole another level with your clientele.This also opens abilities when outreaching using reels & tiktok, for people to get to know you and love you and your business!We all want a deeper connection in our social media- not a highlight reel of just the good stuff.Which is why I have noticed a significant difference in my brands that share their struggles or ask for advice in their feed. This also helps boost being seen by the way when people comment and weigh in as well!

No matter your brand- these steps can apply to any and all small businesses! I would absolutely love to work with you and work with you to make 2022 your biggest year! Contact me HERE!

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